The good weather is finally returning and it’s time to indulge in some relaxation, perhaps catching a plane to a foreign destination for a hit-and-run vacation. The only stress to overcome is getting to the gate and then finally boarding, with those mandatory minutes to wait, waiting for your chosen flight to arrive.

And once you get to your seat … there comes that pang that you don’t expect! What to do in such cases? Let hunger take over and wait until you reach your destination? Or indulge in a healthy and tasty sin of gluttony?

Goodness doesn’t wait: new Soavegel products at the airport

Why wait. Soavegel, a haute cuisine company known throughout Italy, has launched its new campaign “A Rainbow of Soavegel Colors” presented at the airports of Brindisi and Bari, for all those about to board or returning from a trip. But also for those who are waiting for a loved one to get off the flight and want to make the wait more palatable.

They are part of this campaign, a series of unforgettable products that are so essential for departure that you hide them in your suitcase and take them with you on the flight. These treats can be found at Brindisi and Bari airports for those arriving and those returning.

“Irresistible on departure and … on arrival.”

What makes this experience unique is precisely its practicality: Soavegel products are irresistible and can be enjoyed by those leaving and those arriving. To enjoy them is to get carried away and take off all the stress from traveling.

The signage at the Brindisi and Bari airports, with its two slogans “Irresistible on Departure” and “Irresistible on Arrival” well describes the uniqueness of this campaign and the Soavegel brand.

“A Rainbow of Colors Soavegel”

“A rainbow of Soavegel colors” beautifully reflects the friendliness and hospitality that has always been the brand’s hallmark. We recall the many social initiatives that Soavegel has pursued throughout his career but also the great successes in the entrepreneurial sphere achieved in recent years.

The merit of all this is a great passion towards its own sector of belonging but also the great generational change, which has led the Bianco family to grow and establish nationally and internationally, the brand.

Soavegel: history of an international brand

That of Soavegel is a story that has been going on since 1935, thanks to the efforts of Domenico Bianco, who began his own business as a “pasta maker,” opening the first factory in Francavilla Fontana (BR). In the following years and up to 1970, thanks to the high quality standard and thorough selection of raw materials, increased demand was supported with the factories in Rome and Taranto.

It was in 1975 that his son, Leonardo, decided to begin a major and difficult business conversion, promoting relentless research and focus on frozen gourmet products.

Today, the whole Bianco family is engaged in the operational management of the business structure, sensing market changes and establishing the Soavegel brand worldwide.

All that remains is to discover Soavegel products and dive into a nearly century-long world of taste and passion.